About TWIST THE SCRIPT

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Piper-Heidsieck cuvée signature

Cuvée Brut is an emblematic multi-vintage champagne, the signature of the Piper-Heidsieck House. It represents the diversity of the Champagne terroir with a blend of more than 100 crus sourced from 3 grape varieties of Champagne.

Behind The Scenes

Did you know that the shooting of the campaign visuals took place in Prague? It lasted 3 weeks, with talented people behind the screens and 1 famous photographer with lots of twists behind the camera!

The Magnificent

Did you know that Jean de Suarez d’Aulan, a multi-faceted man who was once president of the House, was also a champion swimmer and high-flying diver, a four-time bobsleigh champion and much more…?

Marilyn Monroe

Piper-Heidsieck was Marilyn Monroe’s favourite drink. Did you know that in addition to being a world-famous actress, she was one of the first women to start her own production company?

Astronauts

Did you know that in 1965, the astronauts on Gemini IV, considered to be NASA’s most ambitious flight, asked for a glass of Champagne when they landed and what were they served ? A Piper-Heidsieck magnum.

Prohibition

Did you know that Piper-Heidsieck champagne was poured in speakeasies during Prohibition in the United States?

About Twist the Script
Rewriting the rules.

Twist the Script is about the joy of disobedience. It’s about the thrill of taking sudden twists and turns that no one saw coming. It’s about being the enfant terrible of the champagne world, casting aside whatever lines a champagne house is meant to follow. It’s about Piper-Heidsieck, its spirit of audacity, and its rewriting of the rules. It’s about twisting the script, in short. And to bring it to life, we decided to focus on the times we’ve gone boldly off it.

In this series of prints, we’ve captured iconic moments from our past that captured our audacious spirit.
Because if the best moments are never scripted, why stay on script?

The words of
Miles Aldridge

Miles Aldridge / The Photographer

The celebrated British artist who captured Piper-Heidseick’s photo series wasn’t always a photographer. Beginning his career as an illustrator, Miles Aldridge eventually put down the pencil and picked up the camera, twisting his own script with the press of a shutter. Miles is renowned for his cinematic, highly stylised images that reference film noir, art history and pop culture—the perfect match for a champagne house with strong ties to the Golden Age of Hollywood.

Marilyn

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Prohibition

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Astronauts

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The Magnificent

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